Blue Cross are the largest pet charity in the UK. Founded in 1897, they promote animal welfare and help sick and injured pets find new homes. Following a complete re-brand, Blue Cross approached us to assist with their brand roll-out. Our role involved designing new signage, interior graphics and supporting marketing collateral for all of their charity shops throughout the UK. In an effort to bring the brand to a younger, more fashion conscious audience, Blue Cross launched the Vintage Blue brand. We designed the logo, signage and interior graphics for the shops.