Capital Letters is a mailing house based in the heart of Birmingham. We were appointed to create a new brand identiy and website. We took inspiration from the huge amount of paper that passes through the facility daily and the folding process that happens as the paper moves through the machinery. We created the C and L characters from the company name using shapes that reflect folded paper, while the negative space in the center of the icon forms an arrow, a nod to the delivery of the product once it leaves the mailing house. The vibrant colour palette adds a youthful feel, signifying that even in a digital world, this paper based company is very much alive and well.